Boost was born from a very specific feeling: we are young, smart, ambitious, hard-working people who want to live fully. We got the job we wanted, but we often feel tired, distracted, and burned out, with no energy left for the rest of life.
Living is not just sleeping, eating, and working.
We are not interested in empty advice like "you should take care of your mental health." We want to change how digital workdays are lived, and how work is integrated into the rest of life.
This page is our compass: what we use to decide what we build, what we do not build, what we promise, and what we will never sell.
Our mission
Help young digital professionals prevent and overcome burnout by measuring their state, delivering personalized plans, useful tools, and AI-based guidance to recover energy, focus, and daily wellbeing.
What this means in practice
- We are not building an app "to relax for a while."
- We are not a patch.
- We are a sustainable system of habits.
- We measure how you are doing.
- We guide you with clarity.
- We are proactive, not reactive.
- We recommend and support you.
Our vision
Build a working world where no young digital professional burns out, using technology to innovate.
Our purpose
No professional should have to choose between career and mental health.
If Boost works as intended, this should happen:
- You keep your ambition.
- You keep pursuing your personal and professional goals.
- Your daily wellbeing improves.
- You recover energy.
- You rebalance your life.
- You stop normalizing exhaustion.
We do not want you to quit your career. We want you to stay in it without breaking yourself from the inside.
Our values
These are the foundations we use to decide what kind of company we want to be.
1. Innovation and technology
We will not stand still or fall behind when it comes to new ways to help our users.
- We pursue constant innovation.
- We do not settle for what already works.
- We stay up to date on resources, technology, and research.
- We aim to be pioneers.
2. Truth
We deliver what is real, what works, and what is backed by science. We reject misinformation, pseudoscience, and any model that exploits health for profit.
- Science and data first: we rely on scientific evidence.
- Radical simplicity: we design simple and effective solutions.
- Sustainable actions: no miracle promises, no temporary fixes.
We do not want to be another app of "nice quotes" that changes nothing.
3. Security, privacy, and trust
We treat user data with maximum respect. Data belongs to the user.
- We do not collect more data than strictly necessary.
- We explain why each piece of data is used.
- We only use data to help users and improve their experience.
- We will never monetize user data.
- We protect data with the best possible technology and strict legal compliance.
4. Consistency and effectiveness
We believe in consistency and in systems that are sustainable over time.
- There are no shortcuts for real habit change.
- Things are not solved overnight.
- We only deliver products and services that prove their effectiveness, including for ourselves.
5. Customer obsession
Our users are the reason we exist. Improving their lives is our priority.
- Real empathy: we understand because we have been there.
- Honesty: no empty messages, no paternalistic tone.
- Closeness: we talk to users, listen to them, and build with them.
- Cultural fit: we speak their language, literally and culturally.
- Transparency: no smoke and mirrors.
Our tone and voice
How we speak matters as much as what we build.
- Close and expert: like a friend who has been there and can truly help.
- Clear and practical: no fluff, no unnecessary jargon.
- Empathetic, not paternalistic: no judgment, no infantilization.
- Evidence-based: we explain what we rely on and why.
How we work inside Boost
Besides our external values, we follow internal principles to build Boost:
- We are one team: we support, respect, and help each other.
- Full equality: no barriers based on sex, race, religion, or role.
- We lead by example: we do everything we can so nobody burns out.
- Real communication: we say what we think and feel.
- Nobody gets judged or insulted.
- Every idea is heard and valued.
- Health comes first: mental and physical.
- Work is work: your life is not your job.
- We pursue balance in everything.
- Be kind: startups are hard, but how you act matters.
- We create an environment where people want to be.
- No fear of anything or anyone.
- We stay deeply focused.
- We compete outside, not against each other.
- Ruthless focus: we kill what does not work and improve what does.
- Ship, learn, repeat: launch, measure, correct.
- We accept mistakes: failing means moving.
- We reject perfection paralysis.
- We trust ourselves and each other.
- We enjoy the work.
- We aim above market standards.
- We commit to constant growth: personal, professional, and as a company.
- We are ambitious.
- We praise in public and correct in private.
- We share both good and bad.
- We trust that things can work out.
- We believe everyone deserves a better life, and we fight for it.
"They bark, Sancho; it's a sign we're moving forward."
If this vision resonates with you, you can start the burnout test, download Boost, and read more in the Boost blog.